Lines, flowers, and beautiful words

Jakob Trollbäck, founder of Trollbäck + Company spoke at the Friday Forum to the students of the VCU Brandcenter.  His work is effortless and beautiful.  Everything he showed made sense; it seemed simple.  It made you say to yourself "Of course, that's the answer."  It's harder than it looks, I'm sure.  And their graphics productions are out of this world.  He talked about how he draws his inspiration from nature, pictures, music, record sleeves, and the world around him.  Fenske has also been reinforcing this idea that advertising doesn't come from studying advertising, but from everything else.  Poetry.  Comics.  Writing.  In my first month at the Brandcenter it's already becoming more important to me to find time to read, to write, to see new things, and to learn all that I can about everything.